Advertising
The Advertising module helps you set up and manage your advertising program.
Group Items
The Advertising module contains the following group items:
- Overview
- Advertisers
- Agencies
- Insertion Orders
- Contracts
- Rate Cards
- Create Invoices
- Classified Ads
- Classified Ad Type
- Ad Size
- Ad Color
- Ad Position
- Ad Placements
- Advertising Charge
Profile Pages
The most common profile pages found in the Advertising module are:
- Advertiser Profile
- Agency Profile
- Insertion Order Profile
- Contract Profile
- Rate Card Profile
- Classified Ads Profile
- Advertising Charge Profile
Workflow
The advertising module uses the following workflow:
- Add an Advertiser.
- Add a Rate Card category.
- Add Ad Sizes, Colors, Positions, Number of placements.
- Create a Rate card.
- Add a publication or subscription: Rate card Profile>Info Tab>publications/subscription child form.
- Add an Agency (optional).
- Add an Advertising Contract: Advertiser Profile>Contracts Tab> contracts child form> Add button
- Add a Base Rate. Rate Card Profile>Info Tab>rate card details child form>Add button
- Configure a discount. (optional)
- For Classified Ads, Add a Classified Ad Type. Make sure you include a base rate : Classified Ad Type Profile>Info Tab>prices child form>Add Button
- Add an Insertion Order Contract Advertiser Profile>Insertion Orders Tab>display insertion orders>Add button
- Place an ad, or add a Classified Ad. Advertiser Profile> Advertisements Tab>advertisement detail child form > Add button. The Add - Advertisement page opens.
- Create an Invoice for the ad.