Fundraising Package Codes Overview
The Fundraising Package consists of the marketing materials for a direct mail appeal. Fundraising Package Codes can be related to Appeal Codes, Campaign Codes, and Fund Codes.
For example, you might want to direct customized marketing efforts to the following groups:
- Donor prospects
- Non-donors (people who have never given a donation)
- Donor prospects
- Lapsed Donors
- Annual Donors
Each of these groups would receive a different package. You can have multiple packages for an appeal. A package can also be used for multiple appeals.
The following functionality is available from the Packages group item: