Appeals Performance Analysis by Appeal Report

Reports Central: Fundraising -->  Appeals

This report lists the success and performance of an appeal or multiple appeals by appeal(s).

Report Parameters

Selected report parameter information displays below the title of the report.

Parameter Name	Required	Description
Appeal	Optional	Choose the specified appeal you want to run this report on from the list box.

Report Fields

This report can produce output in a browser window (HTML) and as a PDF containing the following information:

Column Name	Description
Appeal	Lists the appeal name.
# of Solicitors	Lists the number of solicitors.
apl no of solicitors	Lists the appeal number of solicitors.
# of Gifts	Lists the number of gifts.
# of Donors	Lists the number of donors.
Total Given	Lists the total amount given.
Total Cost	Lists the appeal total cost.
Avg/Gift	Lists the appeal average gift amount.
Avg/Donor	Lists the appeal average donor amount.
Goal	Lists the appeal goal amount.
Over (Under)	Lists the appeal over (under) amount.
Cost/Gift	Lists the cost per gift amount.
Cost/Donor	Lists the cost per donor amount.
Grand Totals	Lists the grand totals for the report.