An Ask Ladder is a list of dynamic suggested donation amounts tailored to a donor’s giving patterns. Examples of Ask Ladderss include the following:
Example: A donor who usually gives $50 might get the following choices the next time he or she logs in: $50, $75, $100.
Example: A donor who's highest gift last year was $250 might get the following choices the next time he or she logs in: $500, $750, $1000.
Ask Ladders are powerful fundraising tools with several configuration options. In the two examples above, two different ask ladder types were used, Fixed and Add. To read about ask ladder types, see the Add Ask Ladder Range help topic.
The following functionality is available from the Ask Ladder group item: