Once a Moves Series is created, you must add the Moves Stages. Moves Stages, just as the name implies, are steps that individuals will move through as you guide them towards your goal (be it a repeat donation, a membership renewal, etc.) Some Stages will be Insertion Stages that will "insert" individuals into the series, while others will be Transfer Stages that are designed to "transfer" individuals from stage to stage.
Each Moves Stage will have a series of assignments that must be completed during that stage. For example, if a Stage was created for the initial contact of a former donor, the assignments might be making a phone call to that donor and/or sending an email to that former donor. If the former donor responds, that might be the trigger that moves them into the next Stage. If the former donor does not respond, that might move them into another stage, or out of the Series altogether.
To add a Moves Stage to a previously created Moves Series, complete the following steps:
This will open the Add - Moves Stage pop-up window.
The Moves Stage fields contain the basic information about the Moves Stage you are about to create.
This probability can be used to make broader projections about all of the Moves in a Series or Stage.
Note: The default status code drop-down menu will be blank when initially creating a Moves Stage. This is the default code (such as "open" or "closed") that individuals will receive when entering this stage. You will need to set up these codes in another step and then come back and edit this Moves Stage and select a value from the default status code drop-down menu.
Complete the Settings for New Moves fields if this stage is a stage where individuals can enter the Moves Series.
The Object is based on netFORUM Objects and is used to determine the core type of record that is involved in the Moves Series.
Only Objects that are based on Customers may be selected; technically, to be included in this list, the Object's primary table must have a customer xref column configured. If you are not sure which Object to select, the Individual or Organization object should work in most cases.
You can use either a query or an audience when selecting those who will be processed in this Moves Stage. You are not able to use both.
The Selection Query is a netFORUM Query based on the Object selected above.
Note: You must go to the selected object in netFORUM to set up your queries. For example, if the Object you selected above was Fundraising:Constituent, you would need to go to the Fundraising module and create a query under the Constituents tab to have to that query available to you in the selection query drop-down menu.
For the initial stage in a Series, the Selection Query determines which people should be selected into that Moves Series. In the query, be certain to carefully select the exact criteria of people who should go into the query. netFORUM will automatically omit anyone who is already in the Series unless that customer's estimated close date occurs is in the past. This field gets set automatically when an invoice is created and linked to the Move.
If this stage is appropriate for indivdiuals already in the Move Series to transfer into, complete the Settings for Moves Transferring Into This Stage fields. These fields are very similar to those completed in the Settings for New Moves section of the Add/Edit - Moves Stage form.
You can use either a query or an audience when selecting those who will be processed in this Moves Stage. You are not able to use both.
The Selection Query is also used by the Transfer Stage process which can automatically move people from one stage to another. For this type of query, the Object most typically will be Moves Stage Customer History because the query must select from people who are currently in an earlier stage and who have met any necessary criteria that enables them to transfer out of that stage into the next stage.
Note: For example, suppose you are configuring Moves Stage 2, which should follow Moves Stage 1. For Moves Stage 2, the object should be Moves Stage Customer History and the Query will be a Query within that Group Item. The Query Conditions must include a filter that specifies the current stage is Moves Stage 1, and the Status is whichever status(es) desired. If people should move automatically after a certain date, then one filter condition should be Moves History::End Date is <= {CurrentDate}.
While certain Moves Stages require certain assignments be completed, others only require a certain amount of time to elapse before individuals are moved into the next stage.
If this Moves Stage is designed to keep individuals in this stage for a specific period of time, you must set those values.
The Stage Assignments section of the Add/Edit - Moves Stage page allows you to specify which Assignment Group the assignments for this stage will be pulled from.
If no Assignments Group is present, or you need to edit an Assignments Group, you can do so directly from this form.
To add an Assignments Group from the Add/Edit - Moves Stage page, complete the following steps:
The newly added Assignments Group is now selected in the assignments group drop-down menu. This Assignments Group will also be available for other Moves Stages as you continue building out your Moves Series.
Note: When initially creating a Moves Stage, the status code when assignments complete drop-down menu will be blank. You will need to create the statuses (such as open and closed) for this Moves Stage and then edit this Moves Stage to select a value.
The moves stages child form on the Moves Series Profile page will update and show the newly created Moves Stage.
Repeat this process until all of the Moves Stages necessary for this Moves Series are created and added to the Moves Series profile.
Note: It is a good idea to create all of your Moves Stages at once as there are certain drop-down menus that use these stages as settings. If the desired Moves Stage isn't created yet, you won't be able to reference it during other parts of the Moves Series setup process.
Once the Moves Stages are set up for a Moves Series, you must add Moves Assignments to each stage.
The Moves Stage Profile is created after the Moves Stage is saved and contains the basic information about the Moves Stage. In addition, there are child forms available on the Moves Stage profile that allow you to set up various attributes and schedule Moves Stage related tasks.
The main section of the Moves Stage profile displays the moves series associated to this Moves Stage, the stage name, a short description of the Moves Stage, and the close probability for this Moves Stage.
There are four tabs available on the Moves Stage profile that each contain child forms with information regarding the Moves Stage. The tabs and associated child forms are:
Expanding the Action tab on the right side of the Moves Stage profile will provide an easy way to get back to the Moves Series profile associated to the Moves Stage you are working with.
Once a Moves Stage has been created, there is some additional setup that must be done. This setup is done on the Setup tab in the child form section of the Moves Stage Profile.
At several points during Moves Series setup, you are asked to provide a Status Code for a Moves Stage. These Status Codes can be used to signify whether an individual is still active within a stage and in need of their assignments being completed, or if they have concluded all of their assignments and are ready to be moved to the next stage. In addition, you may find other Status Codes to use that help track an individual's progress through a Moves Stage.
Before you can assign a Status Code to a Moves Stage, that status code must first have been created. Status Codes are specific to a Moves Stage. This means you must create these Status Codes for each Moves Stage in your Moves Series.
To create a Moves Stage Status Code, complete the following steps:
This will open the Add - Moves Stage Status pop-up window.
Note: You will need to repeat these steps for each Moves Stage in your Moves Series. However, each stage is not required to have the same Status Codes (though it may be easier to track if you use the same Status Codes for each.)
The Moves Stage Transfer Rules specify what triggers a move from one stage to another. A Moves Stage Transfer Rule also specifies which stage those moving out of the current stage should move into.
To create a Moves Stage Transfer Rule, complete the following steps:
This will open the Add - Moves Stage Transfer Rule pop-up window.
Note: You must set up the statuses to be used for this Moves Stage prior to this step or you will not have any choices available in the status drop-down menu.
There are two ways to trigger a stage transfer. The first is when a certain status is met for the current stage. The second is when the allotted amount of time for the stage has passed.
The transfer trigger drop-down menu has two options; Instant and When Stage History End Date Passes to correspond to these two types of triggers.
For Moves Stage Transfers that are based on a status, you must select the Instant option. This means as soon as an individual in this particular stage achieves the designated status, they will be transferred into the next Moves Stage.
For Moves Stage Transfers that are based on spending a specified amount of time in a Moves Stage, you must select the When Stage History End Date Passes option. This means that individuals will stay in this Moves Stage for the amount of time that was specified when creating the Moves Stage. Once that time passes, they will be automatically transferred into the next stage.
This menu will show a list of all the Move Stages for all of the Moves Series in netFORUM. You have the option of moving an individual from one Moves Series Stage into a Stage in another Moves Series; doing so will actually create a new Move in the different series, and leave the original move where it is.
Moves Stages are listed in the following format in the next stage drop-down menu, Moves Series Name::Moves Stage Name. For example, the stage listed as Membership Renewal::Stage 1 - Initial Contact refers to the first stage in the Membership Renewal Moves Series.
Moves Stages for the current Moves Series will be listed as <Current Series>::Moves Stage Name.
Now when individuals in this Moves Stage meet the criteria you just set, they will be automatically transferred into the next Moves Stage you specified with the status you specified.
To view the rules for this current stage, expand the stage transfer rules child form.
See the Moves Stage Assignments page for complete details on working with Moves Stage Assignments.