A Message Category is assigned to each Messaging Job (mass e-Mail communication). At runtime, before the correspondence is sent, the system checks the recipient list for individuals with an opt-out flag for that message category and removes them from the list of recipients.
(View the Message Category drop-down list.)
To set up a message category:
The E-Marketing page\tab displays.
The Message Category window displays in a pop-up window.
This adds the message category to the Category drop-down list on the Messaging Job Information page.
The Message Category will be available on the Unsubscribe Request form, which is accessed from the Individual Profile (E-mail Opt-Out link).
You can view the selected message Opt Out Category on the Individual Profile, Correspondence tab, Opt Out List child form.